Jac2 Consultancy Limited · Est. 2026
Plain advice.
Held to.
An advisory practice for small and mid-sized businesses, focused on the decisions that matter over a quarter — not the ones that look good in a deck.
§ 01 / Practice
Five places
we help.
Five fixed practice areas. We work in these and only these — taking on a kind of work we have not done before is, in our experience, how a small advisory firm quietly delivers a worse version of it.
Each entry below describes what the practice looks like in our hands, written the way we would describe it on a first call.
- 01
Strategy & planning.
What the business is doing next quarter, and what has to be true for it to get there.
We turn vague intent into a written plan — short, dated, and reviewable in writing. We are not a deck-shop. The output is a one-page memo and a calendar of decisions, not a forty-slide quarterly readout.
- 02
Operations & process design.
Where the work gets stuck, and why it gets stuck there.
We walk the workflow with the team, name the friction, and design a leaner version that the team can actually run on Monday morning. We will not propose a process the people doing the work cannot describe in a sentence.
- 03
Go-to-market & growth.
What you are selling, who you are selling it to, and why the conversion math has not closed yet.
We help small teams find the channel that fits them, rather than the one that is loudest at the moment. The work is mostly subtraction — fewer experiments, run for longer, with the math written down.
- 04
Organisational design.
Who owns what, who decides what, and where the org chart needs more clarity than it currently has.
The shape of a small team is the most underrated lever in its first decade. We work with founders on role boundaries, decision rights, and the small handful of structural changes that compound for a year afterwards.
- 05
Founder coaching.
A weekly written conversation with a founder who would benefit from one.
Not therapy, not management consulting. Closer to a thinking partner with a writeup at the end of every session. Most engagements run for a quarter at a time; some run longer when the founder asks them to.
§ 02 / How we work
Three short
stages, in order.
Listen, frame, follow through. Each stage finishes the previous one before the next one starts. The shape is deliberate.
- I.
Listen
We start every engagement on a written brief and one long, uninterrupted conversation. We are trying to understand what the actual question is — not what the email it arrived in made it sound like.
- II.
Frame
We send back a written framing of the problem, our proposed plan, and the things we will not take on inside this engagement. You revise it, we revise it, and only then does any money change hands.
- III.
Follow through
Most of the work is in the follow-through. We attend the meetings that need attended, write the documents that need written, and stay close until the decision has actually been made and is being executed.
§ 03 / Manifesto
Four lines we try to live by.
Bring questions, not answers.
A good first session ends with a sharper question than it started with. The answer comes in week three, not week one. We try not to confuse opinion with evidence in the meantime.
Clarity over coverage.
We would rather give one good piece of advice than five mediocre ones. The follow-up email should not read like a survey. The deck — if there has to be one — fits in a single page.
Follow through is the work.
Most of what gets called consulting is delivering a deck and walking away. We stay through the follow-through, and we price for it. The interesting part of the engagement is usually after week four.
Pricing is plain.
There is a number, the work it covers, and what it does not. The number does not change once we have shaken on it. We do not unbundle it after the fact and charge again under a different name.
§ 04 / FAQ
Quick answers,
before you ask.
The questions we get most on a first call. Longer ones go in the email below.
What kinds of businesses do you work with?
Small and mid-sized businesses — usually fewer than fifty people, founder-led or recently post-founder. We are a poor fit for very large enterprises and for early-stage projects that have not yet found their first ten paying customers.
How is an engagement structured?
Most engagements are time-boxed: a discovery sprint of two to three weeks, followed by an optional execution phase of six to twelve weeks. Both phases are written into a brief signed before either of them starts.
Do you sign NDAs?
Yes — mutual NDAs as a default. We do not maintain a public client list, so the NDA is largely a paperwork formality, but we would rather formalise it than skip it.
What does a first conversation look like?
Sixty minutes, by video, no slides. We come with questions; you come with the version of the problem that is bothering you most this week. There is no obligation after the call, and we will tell you frankly if we think we are the wrong shop for the work.
Where are you based?
Remote-first. The majority of our work happens in writing, on its own schedule. We can be reached during weekday working hours by email, and we will travel for engagements that genuinely benefit from being in the room.